A few weeks back I did a quick trip from Vancouver to Los Angeles. It was a jammed packed, over-the-top four days, but I managed to find time to admire the typographic diversity and craftsmanship of the signage on display in the various neighbourhoods that I visited. Although I wasn’t enamoured with the local design offerings as I was when I visited the East Coast, there was still plenty to appreciate. In comparison to New York, Los Angeles is far more spread out and sprawling, so there is more distance to be covered to experience different signage opportunities. A great deal of the architecture is Art Deco and International inspired (at least in the neighbourhoods I spent my days), and the best environmental typography I found reflected that style. Neon was everywhere (which really fit with “LA”), along with the standard, mundane corporate light boxes. Not as prevalent as I would have expected, there was some “hand done” typography to be found. A somewhat unexpected surprise was a plethora of mosaic treatments. The light is unique in LA (maybe it is the smog?), and it gave the architecture and the accompanying signage a charming quality that is hard to describe.
Here are some samples of a few of my graphic design favourites;