A while ago we were approach by a small start-up to assist in the launch of their new line of CrossFit sports apparel. They had some early prototypes and a name; Darkhorse. We really liked the name, and we really liked the people involved (their excitement and energy was contagious), so we jumped onboard. Never having worked with designers before, they were not sure what to expect, but they enjoyed our collaborative design process and our graphic design presentations are always fun. By working closely with our client, we developed a mark and the beginnings of a brand that encapsulated the spirit of what their apparel line was about. All while meeting the mandate that the mark look kick-ass on tees, sweatshirts, hats and duffle bags.
Darkhorse just enabled the online ordering through their website. You should go get some new workout clothes… you’ll look better (and feel great) while you work up a sweat.
gym bag photo courtesy of Darkhorse.
Got caught off guard by these stunning window displays at Saks Fifth Ave.
I had always heard about the fabulous Christmas window displays at the famous NYC retail institution, but I had no idea they would be equally fantastic at other times of the year. I was totally sidetracked. Love the raw metal, wood, and vintage apothecary apparatus. Wish I knew who put them together.
My recent field trip to New York coincided with The Metropolitan Museum of Art’s Spring 2012 Costume Institute exhibition (on view May 10–August 19, 2012). Schiaparelli and Prada: Impossible Conversations, explores the striking affinities between Elsa Schiaparelli and Miuccia Prada, two Italian designers from different eras. By all accounts the exhibit has been a huge hit, as the place was packed the day I visited.
If you can manage to pull your eyes away from the beautiful garments in order to examine the space details, the exhibit design itself is as incredible as the fashions on display. Having recently completed our Art Deco Chic exhibit for the Museum of Vancouver, I had a full appreciation for The Met’s awe inspiring exhibit design. Massive projected backdrops, glossy plexiglass info panels, custom built display cases and high definition video photo displays (with subtle touches such as opening and closing eyes on the vintage photo models), combine to present the apparel in the best light, and elevate the material on display beyond mere mortals. Even the mannequins are crowned with striking head treatments that are the perfect compliment to the garments without being distracting.
The Metropolitan is always inspiring, but the Impossible Conversations exhibit was definitely a surprising highlight of my trip.