Archive
ART + DESIGN

I’ve just wrapped up another photo shoot for Danica Studio’s Spring/Summer 2015 catalog. I had the pleasure of working with photographer Tanya Goehring again. Yay!

Looking back at some of the photos I styled a few years ago makes me cringe. I like to think I’ve learned a few things about composition, lighting and propping since then. In fact, I’m pretty sure I’ve discovered the perfect combination for a successful style shot: weathered background + old metal prop + product + moody lighting, as evident in the images below.

One of the highlights this season was making fake ice cream by mixing icing sugar, icing and food colouring.

Here’s a sneak peak of the no-melt ice cream, some before & after behind the scene images and a few of my favs.

 

no melt ice cream (try it!)

icecream

icecream1

icecream2

weathered background + old metal prop + product + moody lighting

icecreamfinal

folklore_bag2

before & after

mug1

mug2

sevenseas1

sevenseas2

hamper1

hamper2

hamperFL1

folklorebath2

a few of my favs

sevenseasDT

overhead

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A while ago we were approach by a small start-up to assist in the launch of their new line of CrossFit sports apparel. They had some early prototypes and a name; Darkhorse. We really liked the name, and we really liked the people involved (their excitement and energy was contagious), so we jumped onboard. Never having worked with designers before, they were not sure what to expect, but they enjoyed our collaborative design process and our graphic design presentations are always fun. By working closely with our client, we developed a mark and the beginnings of a brand that encapsulated the spirit of what their apparel line was about. All while meeting the mandate that the mark look kick-ass on tees, sweatshirts, hats and duffle bags.

Darkhorse just enabled the online ordering through their website. You should go get some new workout clothes… you’ll look better (and feel great) while you work up a sweat.

darkhorse

DuffelBlackWhiteLarge_5372_1024x1024gym bag photo courtesy of Darkhorse.

 

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Introducing; SONOVOVITCH! We dug this work-in-progress unicase typeface design out of the vaults; updated it, expanded it, added plenty of alternate glyphs, cyrillic language support and opentype features. Sonovovitch is a font packed with bold character and eastern European influenced flair.

Now released into the wild via MyFonts. Enjoy!

font design

custom typeface design

typography

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A few weeks back I did a quick trip from Vancouver to Los Angeles. It was a jammed packed, over-the-top four days, but I managed to find time to admire the typographic diversity and craftsmanship of the signage on display in the various neighbourhoods that I visited. Although I wasn’t enamoured with the local design offerings as I was when I visited the East Coast, there was still plenty to appreciate. In comparison to New York, Los Angeles is far more spread out and sprawling, so there is more distance to be covered to experience different signage opportunities. A great deal of the architecture is Art Deco and International inspired (at least in the neighbourhoods I spent my days), and the best environmental typography I found reflected that style. Neon was everywhere (which really fit with “LA”), along with the standard, mundane corporate light boxes. Not as prevalent as I would have expected, there was some “hand done” typography to be found. A somewhat unexpected surprise was a plethora of mosaic treatments. The light is unique in LA (maybe it is the smog?), and it gave the architecture and the accompanying signage a charming quality that is hard to describe.

Here are some samples of a few of my graphic design favourites;

LA signage - 09

Many more images from my field trip here…

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Vancouver Imagined; The Way We Weren’t is a fun little exhibit we designed for the MOV Space at the Museum of Vancouver. Created for Guest Curator Jason Vanderhill (of the awesome Illustrated Vancouver blog), the exhibit features 21 architectural and urban projects that were proposed, yet never realized in Vancouver.

At the Museum of Vancouver until at least May 11, 2014.

Vancouver Imagined 01

Vancouver Imagined 05

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One of the greatest thrills of playing and recording music is hearing your song being played on the radio. I’ll never forget the first time that happened to me, it took a good portion of the verse to go by before I realized that it was one of my band’s songs… pure magic. Once you release your “children” into the wild, you never know where they’ll turn up.

The same sort of thing happens with the graphic design work that comes out of our Vancouver studio. We are fortunate enough to work on projects that are often “released into the wild”, and are pleasantly surprised when we run into them. Sometimes we’ll be browsing the internet or walking through a store, when something familiar catches our eye. It might be a cushion, a rug, a T-shirt, or a typeface, but sure enough, it’s something we designed. There’s something secretly thrilling about other people unknowingly utilizing an object that you poured so much effort and craftsmanship into. When I run across one of our past undertakings, I instinctively want to grab the nearest person and proudly shout “I Made That”. Not that anyone cares. Other than our clients and colleagues, most people don’t appreciate the sweat and tears we put into the details. However, when we run across our work out in the “real world”, it is a small affirmation that we must be doing something right.

Here are some examples of recent findings of our work “in the wild”;

Urban_outfitters

westbeach

retail

Techno Organic

Fisher Price

Anthropologie

Gap

 

Apartment_Therapy

Adanac_font 1

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We are happy to announce the Planet Bam Bam project that we have been working on for the last few months has finally launched. Planet Bam Bam charms are collectible little characters that are sold in blind bags. 10four helped the team at Planet Bam Bam develop the initial branding, packaging, POP displays, website, and the first series of charms for the toys’ North American launch.

Product is finally being distributed to retail stores, and if you are lucky, you might be able to get a hold of some just in time for the holiday season. They make great stocking stuffers!

More photos here.

Planet Bam Bam packs

Paper-cut

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Early in my life as a professional graphic designer I was torn between my love for music and a passion for my chosen career. I had been playing drums in various “garage” bands, with delusions of making a living as a musician. I’ve recorded a few albums and fifteen years ago this summer, after months in the recording studio with a couple of good friends, we released this CD upon the world (not that anyone really cared, except for obscure radio stations in Great Britain). After years of struggling to play live shows and maintain a “real” job, I realized that the music business was gruelling, exhausting, and soul crushing. Not to mention economically unrealistic. Especially in an expensive city like Vancouver. My hat is off to anyone who can really make a go of it in the music business.

However, just because I chose to focus on my graphic design career, doesn’t mean that I left music behind. With all the friends I made of local musicians, I was fortunate enough to have the opportunity to work on many projects utilizing my favourite all-time design format; The Compact Disc package.

Vancouver CD Design

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The weather has been unusually beautiful here in Vancouver over the last few weeks. It reminded me of of this illustration we did years ago for the Continuing Studies summer catalogue at Emily Carr University of art & design. Our old graphic design studio location was literally a brick oven. I remember that summer it felt like a million degrees in there (our current studio is much more comfortable, thank you very much).

I hope that wherever you are it is (almost) as beautiful as it is here. Get out and enjoy the sun!

 

summertime

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The nature of our business requires the creation of many types of infographics. By far, the most common is creating a map. I can’t count the number of maps I have drawn over the course of my graphic design career. On average, our studio probably designs at least 1 or 2 maps a week. From floor plans to traffic advisories, we’ve done them all. Which I find ironic, since I have the worst sense of direction. When I was a kid, I once got lost three times in one day on a family vacation (my sister loves to tell that story over and over). Now I rely heavily on my iPhone to tell me where to go.

You would think that it would get boring drawing something as mundane as a simple map, but there is something zen-like about getting into the flow of working on wayfinding and cartography. Sometimes Sue and I even argue over who gets to work on the maps (she wins). Each project requires a certain set of design parameters and usually our maps need to fit into the scheme of an overarching project beyond the map itself. How much detail is required? What is the final delivery medium? What is the colour palette? What is the most effective manner to convey the information required? All while keeping everything in line with the project “brand”.

As an added side effect of drawing so many local neighbourhoods, I’ve become very familiar with Vancouver (as well as many regions I’ve never even visited). Maybe I like this aspect of my work because it reminds me of how much I enjoyed treasure maps when I was young. Who doesn’t like pirates and buried treasure!?!

 

maps-01

maps-07

maps-05

maps-02

maps-04

maps-03

maps-06

 

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