A while ago we were approach by a small start-up to assist in the launch of their new line of CrossFit sports apparel. They had some early prototypes and a name; Darkhorse. We really liked the name, and we really liked the people involved (their excitement and energy was contagious), so we jumped onboard. Never having worked with designers before, they were not sure what to expect, but they enjoyed our collaborative design process and our graphic design presentations are always fun. By working closely with our client, we developed a mark and the beginnings of a brand that encapsulated the spirit of what their apparel line was about. All while meeting the mandate that the mark look kick-ass on tees, sweatshirts, hats and duffle bags.
Darkhorse just enabled the online ordering through their website. You should go get some new workout clothes… you’ll look better (and feel great) while you work up a sweat.