August, 2012 Monthly archive

Most of June and July was spent styling photos for the Fall 2013 Danica Studio catalog. Prior to that, I worked on 2 new Fall designs Adobe and Arrow which are featured in many of the shots below.

I started styling a few years ago. What at first seemed stressful and overwhelming, has now become an exciting part of my job. Preparing for a photo shoot involves weeks of planning and prop shopping. Props are either purchased, borrowed, found or sometimes made. If we’re not shooting on location, I’ve often had to create a room or environment from nothing. This involves bringing in furniture and flooring, painting or wallpapering walls and sometimes even creating a wall from a sheet of plywood or mat board. Location, lighting, angle, focus, props and cropping all need to be considered before the photo can be taken. I was very fortunate to work with Tanya and Meghan of Sweet Heirloom again. Here’s a sneak peek…


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What is it about creative businesses and dogs?

The very first studio that I worked in had a dog named Jake who would wander around the office demanding attention. I liked having him sleep under my desk even though he didn’t belong to me. I used to keep a box of dog biscuits close by so that I would become his favourite. The video production company across the hall had a dog that would always visit and there were at least four other design offices in the neighborhood that had studio dogs, some even incorporated their furry pals into the naming or branding of their businesses. Kind of like a badge stating “We’re anti-establishment… the MAN can’t hold me back. I’m bringing my dog to work!”

When Sue and I decided to start 10four, it was important to find a dog friendly work space. I never had a dog as a kid, but I had recently got a puppy, Loki, and we wanted our business to be the kind of friendly place that would have a dog hanging around. Years later, the photographer that we shared offices with got his own little studio dog Lola.

Even though Loki barks at the mailman and sounds menacing, our clients and suppliers love to see her at the studio, and are often disappointed when she isn’t around when they drop by for a visit.
There’s something calming and comforting about having a dog with you at work… and Loki is so low key that I often forget she is here, until the mailman arrives.


Great dog, great studio

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As of Friday May 4th, 2012, The Royal Canadian Mint stopped producing the 1 cent coin. Apparently it costs 1.6 cents to produce a 1 cent penny, so I can understand why the government has thrown in the towel. Introduced to Canadians over 100 years ago, I guess it was time to retire the little guy. I probably won’t miss the penny too much, but I recall a certain amount of joy when I would find a “lucky penny” as a kid. And there is something timeless about the Canadiana image of the maple leaves on the 1 cent coin. The design of the penny has been pretty much untouched for years, although the Canadian Mint has tinkered with other coins designs over the past decade or so, and now there are quite a few versions of the 25 cent Quarter in circulation (remember when it was something special to find a mountie?). Some of those designs are pretty good, others… not so much.

The production of the last penny falls fairly close to the 25 anniversary of the 1 dollar coin, our beloved “loonie”. I remember when these were first introduced in 1987 and I was pretty excited to get my hands on one. Is the loonie the new penny? Some days it sure feels like it.

Last week I took in a couple of buckets of old change to the free coin counter at the BMO and cashed in over $250 worth of coins. I suspect it will be a while before the poor Canadian penny is not accepted as legal tender, but I thought it would be a good idea to get them out of my house.


Goodbye Canadian Penny


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