July, 2012 Monthly archive

Got caught off guard by these stunning window displays at Saks Fifth Ave.

I had always heard about the fabulous Christmas window displays at the famous NYC retail institution, but I had no idea they would be equally fantastic at other times of the year. I was totally sidetracked. Love the raw metal, wood, and vintage apothecary apparatus. Wish I knew who put them together.


Saks Fifth Ave Window display

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A couple of weeks ago I wrote about how much I was enjoying the Railtown neighbourhood of our new studio location, and although it has a different feel from our previous space, it was a good move. Last evening I received a phone message from my pal Steve letting me know it WAS a good thing we moved, as the building we used to be located in at 2nd and Quebec was burning. On my way into our “new” office this morning, I swung by our old graphic design studio location to see the extent of the damage (and an excuse to grab an apple fritter from the swiss bakery around the corner). I chatted with some of the business tenants who were milling about in the rain and they filled me in on what happened. Apparently the roof was being resurfaced and it looks like the fire started up top (from a left over cigarette… see smoking IS bad for you!). The consensus is that the building is done for. Which is a shame, as it had a lot of character. We always received compliments from clients who visited, about how much they enjoyed the space and how there aren’t many like it left in Vancouver.

Now there is one less.


Vancouver design studio fire

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With the weather finally warming up here in Vancouver, we have been indulging in many picnics. Even though I have been quoted as saying Just because it is sunny, it doesn’t mean you have to go outside, I do enjoy hanging out in the sun and snacking on great food. All the picnics got me thinking about this gem that I recently came across while digging through the vaults. This is my first printed work, back from when I was ten years old; a full page newspaper advertisement for Canada Safeway. The local paper where I grew up decided to hand over control of an entire edition to the students of my elementary school (ballsy!). Look at that hand-rendered typography, so ahead of my time! Easiest project ever, absolutely zero client revisions and no nosey “creative director” looking over my shoulder! My obvious career path was laid out before me.

I still can’t believe they actually ran it.
Enjoy the Sun!


hand typography

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A few years back we vacated our Quebec street location and went on a hunt for a new home for 10four. We scouted across all of Vancouver to find the perfect space (we were picky, and it was painful), but eventually we landed at our current home here in Railtown.

We’ve been here for a while and it is finally starting to feel like home. Early in my career I worked a few blocks away on Water Street in Gastown, and I wasn’t really looking forward to moving back into the neighbourhood. Luckily, Railtown has turned out to be a much better fit than Gastown. Things are a little quieter; there are no nightclubs and there are definitely not any tacky tourist trinket shops.

Although it is probably the smallest “named” neighbourhood in Vancouver, Railtown has a historic quality that helps define the area. Traditionally a district of warehouses and light industry, recently fashion boutiques, arts groups, technology and design studios have been scooping up the vacant spaces. There is a mix of restaurants and food trucks to supply a good variety of food choices for lunch, and nearby Crab park is a hidden urban oasis down by the tracks.

JJ Bean Coffee Roasters is just up the block, and Loki always receives at least a few pats while she sits outside waiting for me to grab my morning coffee. There are also a ton of dogs in the neighbourhood, so that makes Loki feel right at home.

Now that summer is here and I’m spending more time walking around the area, it feels like we made an inspiring choice for our studio location.


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